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Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget (International Business Development in the Software Industry)


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Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.

It is a book about how to get the first customers outside your domestic… Read More

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