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(as of Dec 22, 2025 20:50:06 UTC – Details)
Over one million copies sold and nine months on the New York Times bestseller list!
For readers of the bestsellers Atomic Habits and Never Split the Difference–this bestselling classic will teach you to hone your intuition to effectively communicate and negotiate…making sure you win every time. These groundbreaking methods will yield remarkable results!
YES, YOU CAN WIN!
Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son’s hair length and hundreds of other matters for over five decades. Ever since coining the term “win-win” in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of Power, Time, and Information to always reach a win-win negotiation.
No matter who you’re dealing with, Cohen shows how every encounter is a negotiation that matters. With the tools and skill sets he has devised, honed, and perfected over countless negotiations, the power of getting what you deserve is now a practical necessity you can fully master.
“Flawlessly organized.”
–Kirkus Reviews
Publisher : Kensington
Publication date : September 29, 2020
Language : English
Print length : 256 pages
ISBN-10 : 0806541229
ISBN-13 : 978-0806541228
Item Weight : 8.4 ounces
Dimensions : 5.47 x 0.66 x 8.24 inches
Best Sellers Rank: #46,794 in Books (See Top 100 in Books) #19 in Business Negotiating (Books) #886 in Personal Transformation Self-Help
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